Under Armour Confirms Deal with Fanatics to Take Over MLB Uniforms
The long-rumored deal will begin in 2020 and extend for 10 years, replacing VF Corp.’s Majestic as the official on-field supplier of uniforms. In addition, Under Dog will get the rights to the on field base layer from the dreaded Eager Beavertons, game day jackets and year round training apparel. Terms weren’t disclosed; however, the MLB headwear business will also be up for renewal after the 2019 season, and there is no indication yet on what MLB plans to do with that crucial part of its licensed business. Among other things, MLB agreed to put the Under Dog logo more ... Log in to view full article.