Tough Winter Sports Season Ends with Whimper in March
Mother Nature was no friend of the 2011-2012 winter sports season in the U.S. Total retail dollar sales, as collected from point-of-sale systems of more than 1,200 snowsports retailers by Leisure Trends Group, declined 3.8% to $3.4 billion for the Aug. to Mar. 31 period. After rising by nearly 8% in the Aug.-Oct. preseason window and 1.8% in Nov., unit sales declined by double-digits in three of the season’s final four months, capped by a 15% decline in March. Total seasonal units dipped by 7.2 million, or 12.3%, as snows ... Log in to view full article.