The e-commerce platform that the teen retailer launched in late 2017 has been paying big dividends, enabling a 43% increase in online sales in 2018 Holiday season, TLYS management said in a presentation at the ICR Conference. Along with DTC fulfillment from a dedicated distribution center, the system allows shipments to stores for pickup and from stores to consumers, to maximize availability of inventory chain wide. Online sales have accelerated in every quarter since the new platform’s launch, helped by better integration with social media and TLYS’ event driven promotions.

In what it described as the strongest Holiday period since 2011, ... Log in to view full article.