Skechers, Tonal, and Scheels ramped up their marketing mojo and aired ads on the biggest advertising stage in the world, the Super Bowl. Skechers and Willie Nelson “rolled” out its new marketing campaign, “On the Road” and “Legalize”, two 30-second spots. Willie Nelson has been a long time advocate for legalizing cannabis and “Legalize” is a tongue-in-cheek ad substituting comfort for cannabis. This is the ninth time Skechers has advertised during the big game, the first was back in ... Log in to view full article.