Study: More Consumers Want to Buy Nike on Amazon than at Foot Locker
Consumers’ shopping preference for the Swoosh swung to the online giant’s advantage in H1 2017, with 13% preferring Amazon, up from 10% last year, and 9% preferring Foot Locker, down from 14% in H1’16, according to a survey from UBS Evidence Lab. The survey of ... Log in to view full article.