SPWH mapped out its growth strategy to open profitable stores in markets that can’t support a Cabela’s or Bass Pro or Gander Mountain, in a presentation at the ICR conference. Its model is everyday low prices in a small box format that will compete with the 11,000 mom and pop stores in markets under 250,000 people and even as small as 50,000. While the big box stores have tried smaller formats, they haven’t seen much success in lower-population markets.

The standard Sportsman’s Warehouse box has shrunk from 45,000 sq. ft. a few years ago to 30,000 sq. ft. today but with ... Log in to view full article.