Spalding Looks to Grow ‘Never Flat’ Franchise
The Russell Brands company has maintained more than a 50% market share in the increasingly competitive basketball market for more than five years, by its own account, and remains the official NBA Game Ball. But Spalding wants more from its basketballs and will lean on its Never Flat franchise, the top-selling basketball in the sporting goods channel for six consecutive years, for growth.
Spalding is continuing with a strategy to expand ‘Never Flat’ technology into more basketballs in the SRP $25-50 range, adding models above (composite team version and NBA Replica composite) and below (composite and soft grip) the originally priced ... Log in to view full article.