Skechers agrees to a one-time settlement of $45 million with the Federal Trade Commission over advertising for its Shape-Up toning shoes and other styles that suggested consumers could lose weight plus tone their buttocks, legs and abs by wearing the footwear. The deal comes nearly eight months after Reebok agreed to a $25 million penalty to settle ad claims it made about its EasyTone footwear.

Like Reebok, Skechers denies the FTC allegations and stands behind its toning footwear offerings. However, in a statement, the company said the settlement would help it avoid protracted legal proceedings. The FTC agreement is part of ... Log in to view full article.