If your resume is so sparse that it has sporting goods on it dating back to the 1970s, as mine does, most of what you’ll read in Shoe Dog, you already knew in a general way. Perhaps the details of the conversations are new, but the story of how the industry’s leading brand emerged from a prophetic term paper at Stanford Business School has been chronicled often. While there is a bit of introspection from a ferociously private person, the book is essentially a linear account of the early days of Nike.

In truth, there is a far more lively account ... Log in to view full article.