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Article Date: January 2019
Word Count: 98

Report: New Balance and Liverpool Close to Big Extension


New Balance is in negotiations to extend the kit sponsorship of its only Premier League team in a deal that could exceed the £75 million a year that Adidas pays Manchester United, The Liverpool Echo reported. NB’s current £45 million per year sponsorship began in 2015 and is set ... Log in to view full article.

 


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