Financial details of the transaction for the three-and-a-half-year-old fightwear and fitness apparel brand based in the U.K. weren’t disclosed. Nor were Reebok’s plans for expanding Luta’s global reach and whether the brand will now develop a co-branded softgoods line or stick with its own label, which means “to fight/to never quit” in Brazilian Portuguese.

With the acquisition, Reebok also announced a long-term alliance with Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development, helping more than 100,000 young people in ... Log in to view full article.