Puma Taps Jay-Z as Basketball Creative Director
The appointment of the iconic rapper sets a clear tone for the direction Puma’s basketball business will take, focusing on the sport’s tie-ins with popular culture, music and fashion. He will reportedly focus on creative design and marketing for the brand’s aggressive re-entry into the category, and also have input on player sponsorships. Jay-Z’s relationship with the sneaker company became public last year with a collaboration on a Clyde variant and some joint marketing with his Tidal production company. He is no stranger to the business of sports, and is part owner of sports agency Roc Nation Sports, which has ... Log in to view full article.