Puma Said to Land Marseille Club Deal
The Big Cat, clearly emboldened by its recent momentum in the fashion market and delivering on its promise to also invest in performance, is said to be nearing a new five-year deal with Marseille that will pay the club €14 million per year, according to L’Equipe. It would succeed the current deal the club has with Adidas, which is worth about €11 million annually.
Although certainly not one of Europe’s biggest kit sellers, the fact that Marseille was able to get a 27% increase in its rights fees suggests the market may be cooling off for rights fees as ... Log in to view full article.