The Big Cat has launched a new social media platform, #Reform, that is dedicated to giving activists in sports, entertainment and music a platform to discuss social issues, including universal equality and criminal justice reform. As part of the program, Puma will honor Tommy Smith, the 1968 gold medalist who performed perhaps the most remembered gesture of protest ever in raising is fist during the national anthem at the awards ceremony. The team of celebrities also includes rapper Meek Mill who will focus on criminal justice reform and the WNBA’s Skylar Diggins-Smith for gender equality.

Puma said the platform was inspired ... Log in to view full article.