Long time industry executive Bruce Fendell died Dec. 5. He was born August 8, 1955, the same day and month as his father and grandfather. Yale Fendell, his father, was a key partner at Libco, the East Coast distributor for Adidas back in the 1970s and 80s, and Bruce began working in the family business even as a teenager. He went to work full time at Libco after college and later at Adidas for many years. He also held key roles at Reebok in charge of the licensed business there. Most recently, Bruce had been VP of strategic planning at ... Log in to view full article.