NRF: Just 21% of Shoppers Primarily Shop Online
While just one-fifth of the total panel in National Retail Federation’s new Consumer View survey relies primarily on e-commerce, younger shoppers (49% of 18-34 year olds) and more affluent shoppers (53% of $75k and above) make more than half of all purchases online. Urban shoppers still skew towards brick-and-mortar (63%) while slightly more than half ... Log in to view full article.
