Preview - Please log in to view full article.

Article Date: September 2017
Word Count: 460

NPD Says Adidas Passed Jordan in U.S.


Its August data finds that Adidas’ share of the U.S. sneaker market has risen to 13% and topped Brand Jordan while still remaining behind Nike. This continues a trend that has been evident all year, as in May, NPD said Adidas had doubled its share from 6.3% to 11.3% while Nike’s share slipped to 34.7% from 35.9% and Jordan share dipped to 11.8% from 14.8%. The overall market in Aug. was off 0.5% to $1.84 billion from $1.85 billion with men’s up 1% to $860.5 million, women’s up 3% to $45463.2 million and kids’ down 2% to $532.4 million. Sales ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.