Borrowing several pages from Adidas’ Creating the New playbook, the Eager Beavertons will look to increase speed to market, increase their focus on key cities and edit their SKU spectrum by 25% to focus more on key styles in a strategic plan that they are calling the Consumer Direct Offense. That plan will eliminate 1,400 jobs although the exact locations and functions were unclear, and also reorganize the senior management team with Nike brand president Trevor Edwards remaining as the top E.B. responsible. Reporting to him will be Elliott Hill, president of geographies and integrated marketplace; Michael Spillane, president of ... Log in to view full article.