The 150,000-sq.-ft. space on Sixth Avenue in Midtown features a basketball court with seating for 400 and six floors of workspace in what is intended to be a statement about the E.B’s ambitions to focus on major cities as part of its Consumer Direct Offense. Other features include a terrace visible from the air with a giant Swoosh planted on it. It is intended to be the hub of the E.B.s’ East Coast operations and, of course, to remind everyone who is still king of the hill in the U.S.

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