In the two weeks that have passed since the Eager Beavertons’ controversial reboot of Just Do It launched, evidence is mounting that the benefits of featuring Colin Kaepernick are far outstripping the backlash. Nike shares stumbled slightly after the Labor Day weekend debut of the ad, in which Kaepernick’s tagline is, “Believe in something. Even if it means sacrificing everything.” as an initial reaction from President Trump slammed it as “a terrible message” with other conservative media outlets piling on. Since then, NKE shares have been on a steady march higher, buoyed by a report that e-commerce sales jumped 31% ... Log in to view full article.