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Article Date: April 2018
Word Count: 351

Nike Buys Invertex to Strengthen Digital Business


The Eager Beavertons made their second acquisition in less than a month as part of its push to fill out its digital capabilities. Invertex, an Israeli company, has an in-store and online app that allows consumers to scan their foot and match that scan to the best possible fit in a particular shoe. In addition to an in-store scanner that a consumer steps on for the scan, the app allows a consumer to scan the foot using a cell phone camera. Obviously, this has significance for a company that intends to rapidly accelerate its online sales because of its ability ... Log in to view full article.

 


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