Nike Announces MLB Deal
There were no surprises as the Eager Beavertons will take over the on-field contract for all of Major League Baseball effective with the 2020 season as Majestic’s deal expires after this season. Under Armour had signed a deal with MLB to take over in 2020 but backed out as its domestic business hit the skids and Under Dog had to backtrack on marketing commitments. Nike stepped in and partnered with Fanatics in a model that will have Fanatics become the supplier to its retail customers while Nike will essentially use the deal as a marketing property. As part of the ... Log in to view full article.