Building on a recent trend where the leagues are increasingly looking at new ways to generate revenue from products, Rawlings will be sold to a Seidler Equity Partners fund that will also include Major League Baseball, Rawlings’ most important licensor by far. Newell said it would receive gross proceeds of $395 million and after-tax net proceeds of $340 million which will be used to pay down debt and repurchase shares. Rawlings had sales of about $330 million in 2017. Soon after the sale closes, Newell will have only Coleman and Marmot left from the $2.7 billion in sporting goods sales ... Log in to view full article.