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Article Date: August 2018
Word Count: 280

Li Ning Sees E-commerce and Apparel Sales Drive H1 Gains


Comprehensive net income at the Chinese sports brand surged 43% to RMB267,696,000 ($42.0 mm) from RMB187,322,000 in the first half, on 18% higher sales of RMB4,712,773,000 ($738.7 mm) compared to RMB3,996,051,000 last year, driven by a 31% jump in apparel sales. Gross margin expanded 100 basis points to 48.7% from higher margin new products and a greater proportion of direct sales. E-commerce sales through virtual stores comped up mid-30s, now accounting for 20.8% of revenues. Comps in owned stores increased high-single digits, and wholesale sales to franchised retailers were up low-single digits. International revenues accounted for just RMB73.6 million ($11.5 ... Log in to view full article.

 


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