Jack Wolfskin Unveils Strategic Repositioning
The Callaway-owned apparel brand had redesigned its logo and revealed a new strategic brand reset with its fall/winter 2022 collection around the tagline, “We Live to Discover.” The brand’s product and technology architecture has also been modernized, and the collection will be more clearly assigned to activities like hiking, biking, trekking and ski touring, with ... Log in to view full article.
