The sneaker startup got the Series B funding from JH Partners along with existing partners Resolute Ventures, ex-NFLer Adrian Wilson and Eric Zinterhoffer of Searchlight Capital. It is certainly getting more traction than former UCLA basketball star Lonzo Ball, who tried to license his name to Nike, Adidas and Under Armour and is now launching his own Big Baller brand with two models priced at a hilarious $495 and $995.

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