Gap Vows More Focus on Athleta
The struggling retail chain told investors that it will focus more of its resources on growing the Athleta chain as its traditional Gap, Old Navy and Banana Republic banners struggle. It said it is already one of the largest players in the active space and sees an opportunity to accelerate growth in what it calls the fastest-growing segment of the apparel business. It said it would bring its capabilities in technical innovation, fabrication, design and trend to bear on this market as well as its other markets.
Athleta’s performance has been superb and it is positioned right in the sweet spot ... Log in to view full article.