The new 10-year arrangement beginning in 2020 will see the Eager Beavertons continue to outfit the players on the field with uniforms, sideline and base layer products but Fanatics will have the exclusive right to sell that product through its own sites as well as to third party retailers. In effect, Nike is retaining the advertising benefit of being the on-field provider of merchandise while the NFL is getting considerably more firepower than Nike could provide in terms of having a supply chain dedicated to the unique needs of licensed products.

The deal is similar to the one negotiated by MLB ... Log in to view full article.