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Article Date: February 2012
Word Count: 174

Etcetera: Fluid Inc., Soybu, Yakima, Oakley, New Balance


Fluid Inc., a digital advertising and commerce platform that counts The North Face and Reebok among its customers, receives a $24 million infusion from Goldman Sachs Asset Management. Proceeds will be earmarked for the hiring of 200 new employees in R&D, marketing, customer support, and operations in San Francisco and New York.++++Soybu, a women’s apparel brand, has expanded chain-wide to all 472 Sports Authority doors after a successful test launch in 145 doors.++++Yakima hires Ashley Williams as marketing manager, and Jenna Fallon as digital and e-commerce manager.++++Oakley ... Log in to view full article.

 


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