The Sumitomo Rubber Industries brand will launch a global campaign in tennis that will include a new marketing message, branding, a key new sponsorship of the Australian Open and a new tie-in with the IMG Tennis Academy. Announced at the U.S. Open, Dunlop will make “Love the Game” its global message and launch a new series of racquets that uses the Powered by Srixon sub-brand. The Srixon brand in tennis had mostly been used in Japan prior, and that will eventually be integrated into the Dunlop brand. Meanwhile, it has signed an agreement to become the official ball supplier to ... Log in to view full article.