The two dominant inner city chains will become a single entity that will have some 250 stores and $500 million in sales, according to several reliable sources. The exact terms of the merger have not yet been finalized, but DTLR is the larger and more profitable of the two and will presumably be the senior partner in the combined operation. The structure of the management is unknown at this point.

The strategic fit for the two chains is a good one, with Sneaker Villa’s geographic strength in the Middle Atlantic and Midwest while DTLR is focused in the Southeast and is ... Log in to view full article.