The explosive growth of climbing walls among Millennials puts the sport at the same juncture as the surf market was for the Baby Boom generation, which over the long-term will enable Clarus to transition from a collection of niche brands aimed at core outdoor athletes to a more lifestyle-driven business, Clarus told the Roth investor conference. It cites the 2020 Olympics having climbing as an event as evidence that the sport is on the cusp of explosive growth and claims that more people attended the Youth Climbing Nationals last year than the Little League ... Log in to view full article.