A retail landscape persistently dominated by poorly trafficked malls and consumers who can’t be bothered to look up from their smartphones long enough to appreciate a well-set window display, has sporting goods companies looking to digital sales to offset flagging comps. Brands see higher margins, better control of retail presentation, and a direct connection to their customers. Retailers see a way to drive store traffic, stronger engagement with their best customers, and a discrete channel for disposing of aged inventory. After two years of contraction, retail square footage is finally expected to turn positive this year, but the industry clearly ... Log in to view full article.