The global athletic footwear market value was $66,730 million for 2018 compared to $61,159 million prior, with perhaps the biggest news in the fact that Asia/Pacific easily surpassed Europe as the second largest region for sneakers. Strong sales gains in China for both the local brands and the international brands were clearly the engine behind the region’s surge. Meanwhile, the North American market managed a solid 6.1% gain in value while a currency-assisted European market rose 10.7%. The Latin American market, bedeviled by local economic issues and with a number of brands resetting their business model there, was the clear ... Log in to view full article.