The La Liga champions in three of the last four years have formed their own merchandising company to handle the retail, licensing and merchandising rights to the team, replacing a subsidiary of Nike that performed those functions. The switch coincides with the beginning of the new kit contract with the Eager Beavertons that will last 10 years for a record-setting €155 million per year. Bareclona said the deal will enable the company to increase profitability, exert more direct control over the brand and boost innovation ... Log in to view full article.