The largest winter sports company in the world won’t be at the largest winter sports show in the world this January as more and more brands assess the value of trade shows in the current market. As one brand that typically spends mid-six figures on a typical trade show noted to us recently, “It’s not as though there are lots of new stores out there opening that we have to see. We already do business with everyone we can, so [trade shows] are really just a meet and greet.” The move reminds us of Nike’s decision to exit The Super ... Log in to view full article.