Athos intends to use the money to continue to drive innovation in wearable fitness technology, scale up to support consumer demand, and grow its team (recent additions include COO Don Faul and VP product Rose Yao, both of whom have served stints at Facebook and Google). The Series C funding from multiple investors was led by Social+Capital. The round included participation by apparel giant MAS Holdings, Lightspeed Venture Partners and Felix Capital, as well as existing investors DMC, early Fitbit investor True Ventures, and angel investor Joe Lacob, managing partner and chairman of the Golden State Warriors.

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