As Industry Consolidates, Dick’s Consolidates Vendor Structure
Saying that there is more consolidation to come in sporting goods and that it wants to be sure it can continue to increase market share as that unfolds, Dick’s said on its earnings call that it has segmented vendors into three groups: Strategic partners, transactional partners and former vendors, which are the 20% of its vendor structure that will be eliminated from its merchandise mix. It is clear that strategic partners will be the main beneficiaries of this consolidation as they will get increased space and support in return for better pricing, more marketing support and exclusive product. Simultaneously, Dick’s ... Log in to view full article.