Adidas Hints at Pullout from World Cup Sponsorship if FIFA Convicted
With the Brooklyn trial of FIFA officials on bribery charges producing a daily diet of criminal activities, Adidas CEO Kasper Rohrsted told a German newspaper that if FIFA is convicted, the company could end its decades-long sponsorship of the World Cup. Adidas has been one of the top tier sponsors of FIFA since the classification was introduced by then Adidas CEO Horst Dassler, who also founded the marketing company that handled FIFA sales, ISL. In 2013, before the Brooklyn U.S. Attorney’s office uncovered the massive bribery scandal that shook the sport and led to the ouster of Sepp Blatter, Adidas ... Log in to view full article.