Total U.S. winter sport sales for the six months endedJan. 31 were $2.35 billion with all snow sports sales channels reporting growthin unit and dollar sales, according to the latest SnowSports Industries America(SIA) audit conducted by Leisure Trends Group. All snow sports sales channelsare reporting growth in unit and dollar sales. Specialty shops already havesold $460 million in equipment, $10 million more than sales for equipment atthe same time last season. The Internet channel, meanwhile, grew 43% in unitsand 48% in dollars for the same time period.

Through Jan. 31, specialty shop sales represented 62%of all dollars spent in the snow ... Log in to view full article.