THE SPORTS AUTHORITY NAMES MARKETING, STRATEGY CZAR.
Industry veteran Jeffrey Schumacher, a partner withMcKinsey’s North American Marketing and Sales Practice, is named EVP, ChiefMarketing Officer and Chief Strategy Officer for the sporting goods chain.Schumacher has been working with the Sports Authority executive team for thelast two years. In his new executive position with the retailer, he will beresponsible for all marketing, advertising, private brand strategy,digital/eCommerce, and corporate and business ... Log in to view full article.
