SPALDING, AJAY END LICENSING DEAL.
MARCH 15, 1999 - VOL 16, NO 11
SPALDING, AJAY END LICENSING DEAL.
Ajay gets a new deal with Gary Player for bags, carts, gloves and accessories distributed through mass merchant channels. A transitional deal between Ajay and Spalding will eventually lead to Ajay ceasing its 16-year ties to Spalding.
KKR puts the heat on Spalding to be examine almost every aspect of its business right now. A deal to sublicense the athletic portion of the Etonic brand was nearly done with Insport when Insport CEO Eric Murk died of an ... Log in to view full article.
