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Article Date: September 2008
Word Count: 242

SHORT STOPS.


Under Armour inks afive-year, $17.5 million, all-team contract with the University of Maryland,the alma mater of UA CEO Kevin Plank, beginning Jan. 1, 2009. Deal includesretail licensing rights, marketing entitlements and a rights fee.++++La Sportiva launches a new social media webcommunity called LIVE to highlight the brand’s new social media and grassrootsefforts in the climbing, hiking, and mountain running communities. The portaladdress is www.sportiva.com/live.++++NexCenBrands’ director Jack Rovner, co-owner and partner of VectorManagement, resigned from his NEXC post on Aug.29.++++REI hires Bill Baumann, previously ChiefInformation Officer (CIO)/EVP of Technology for Tower Records, as VP ofInformation Technology.++++Skechersis partnering with the Onwel Group ... Log in to view full article.

 


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