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Article Date: June 2001
Word Count: 132

SECOND PHASE OF PRO PLAYER’S RETURN IS SET.


Perry Ellis, which acquired the intellectual property(trademarks and sub brands Artex, Fun Gear, Salem Sportswear) of the formerFruit of the Loom-owned brand last Jul. for $1.3 million, strikes a multi-yearlicensing agreement with Retroactive Apparel, LLC. Through the deal, the ProPlayer label will return to traditional retail in Q1. Distribution will targetsporting goods chains and mid-tier channels such as Sears, Kohl’s and JCPenney. The Pro Player collection ... Log in to view full article.

 


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