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Article Date: April 2002
Word Count: 76

PIPER JAFFRAY’S third annual study of Generation Y


PIPERJAFFRAY’S third annual study of Generation Y shopping habitsand brand preferences shows: Total teen spending on apparel and relatedproducts rose 23% y-o-y, including a 47% increase for males and 8% gain forfemales; Teens’ top three preferred brands equaled ... Log in to view full article.

 

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