NIKE takes legal issue with Eastern Mountain Sports
NIKEtakes legal issue with Eastern Mountain Sports use of their ‘DRI-FIT’ trademarkin paid search engine sponsored links designed to drive web traffic to theoutdoor retailer’s e-commerce site. Consumers typing ‘DRI-FIT’ into a searchengine and subsequently clicking on an EMS ad on the results page won’t findNike Dri-Fit products on the linked EMS e-commerce page. Instead, browsers aretaken to a ... Log in to view full article.
