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Article Date: December 2008
Word Count: 213

NIKE endorser Kobe Bryant participated


NIKE endorserKobe Bryant participated in a global webinar at Westchester High School in LosAngeles to discuss his soon-to-be launched signature shoe. At 11.6 ounces,Bryant referred to the low-cut Nike Zoom Kobe IV ($120 retail) as “the lightestbasketball shoe ever developed” by the Eager Beavertons. The design team wasled by Nike Performance Footwear Creative Director Eric Avar. Bryant will wearthe first rendition of the shoe (Venom) on court for the first time on Dec. 19.Six days later on Christmas Day, Bryant will don a white/purple/yellow versionfor the rematch of the 2008 NBA Finals between Los Angeles and Boston.NikeiD.com will sell 24 ... Log in to view full article.

 


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