Preview - Please log in to view full article.

Article Date: May 1998
Word Count: 151

MLB, ADIDAS SETTLE SUIT, SUPPLIER DEALS EXTENDED.


The lawsuit was dismissed without prejudice, meaningAdidas can re-file its challenge to the anti-trust exemption;however, the tone of the deal is clearly that relations are onthe mend. The Big a joins Nike and Reebok as nationalmarketing partners, which gives the sneaker brands the right touse MLB uniforms in advertising of endorsement athletes. MLB hasevidently convinced the owners to cede this right to the leaguefor the first time. The settlement also means that Adidas cancontinue to ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.