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Article Date: June 2009
Word Count: 89

DOREL INDUSTRIES consolidates advertising/marketing


DORELINDUSTRIES consolidates advertising/marketing for the variousbrands within its Recreational/Leisure segment to a single agency in an effortto better complement its international scale and support a global strategy.Cossette New York, which beat out six other bidding groups to become thesegment’s “agency of record,” will be charged ... Log in to view full article.

 

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