That’s among the conclusions in the SGMA’s 2002 Surveyof Financial Performance in the Sporting Goods Industry, which tracks resultsfrom 57 public and private companies for FY2000. Surveyed companies spent amedian 3.7% of sales on advertising/promotion, down from the 4.0% recorded inthe prior survey covering 1999. Sneaker companies spent a mean 7.4%, roughlytwice what apparel and equipment companies are spending. Meanwhile, R&Dexpenses rose to 1.9% of sales at the typical company compared to 1.3% theprior year.

Other key figures measured by the study show thatReturn on Sales for the ... Log in to view full article.